SEO stands for Search Engine Optimization. It is the practice of improving a website to increase its visibility and ranking on search engine results pages (SERPs) like Google or Bing. The primary goal is to attract high-quality, unpaid (organic) traffic rather than paying for advertisements.
To rank higher, SEO efforts typically broke down into four main categories
This involves creating high-quality, helpful content, strategically using relevant keywords, writing clear meta descriptions, and structuring headings for a great user experience.
Optimizing the behind-the-scenes, technical elements of your website. Search engines favor sites that load quickly, are mobile-friendly, and have a clean structure that web crawlers can easily scan and index.
Actions taken outside of your own website to boost its ranking. Primarily, this involves earning high-quality backlinks (links to your site from other reputable websites), which act as "votes of confidence" to search engines regarding your site's authority.